Branded searches added as a conversion type for YouTube and Demand Gen campaigns
- Date
- Aug 18, 2026
- Primary source
- Google Ads Help
Google Ads now counts branded searches on Google and YouTube within 7 days of an ad exposure as a Consideration-goal conversion type using last-click and view-through attribution, with no additional setup.
Builds on the attributed branded searches reporting that reached GA in January 2026.
Sources
- open_in_newMeasure branded searchesGoogle Ads Help · Aug 18, 2026
- open_in_newBranded Searches Conversion Type AddedPPC News Feed · Aug 18, 2026
Related changes
Undo