An opt-in 'Enhanced matching' setting appeared in Customer Match to expand reach via publisher-consented users

Date

Aug 19, 2026 (first reported)

Primary source

Search Engine Land

Sources

• open_in_new
  Google Ads tests Enhanced Matching for Customer MatchSearch Engine Land · Aug 19, 2026
• open_in_new
  Enhanced Matching for Customer MatchPPC News Feed · Aug 19, 2026

Related changes

• Aug 25, 2026'Conversions with multiple data sources' renamed multi-source conversions (beta)
• Aug 25, 2026Customer lifecycle optimization section added to the Conversions summary page
• Aug 22, 2026Attribution reports clarified to only model offline conversions uploaded within 7 days
• Aug 18, 2026Branded searches added as a conversion type for YouTube and Demand Gen campaigns
• Aug 7, 2026Phone call conversions leads report gained a 'View call report' link
• Aug 7, 2026A 'Report on new customers acquired' measurement-only option replaced the 0.01 bid-adjustment workaround

← See this change in the change history