Attribution reports clarified to only model offline conversions uploaded within 7 days
- Date
- Aug 22, 2026
- Regions
- Global
- Primary source
- Google Ads Help
Google updated the attribution reports Help page to state that data-driven attribution only processes offline conversions uploaded within the last seven days; later uploads still appear in standard reports but are ignored by DDA modeling.
Explains long-standing discrepancies for lead-gen advertisers with slow CRM uploads.
Sources
- open_in_newAbout attribution reportsGoogle Ads Help · Aug 22, 2026
- open_in_newOffline Conversion Uploads Have 7-Day Upload GatePPC News Feed · Aug 22, 2026
Related changes
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