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Change historychevron_rightGoogle Adschevron_rightMay 20, 2026

GML 2026: Message ads with RCS for Business announced to turn Search ad clicks into verified text chats

Date
May 20, 2026
Primary source
Accelerate with Google (Google Ads)

A new lead-gen format lets people continue from a Search ad into an RCS text conversation with a verified branded profile, with Google AI qualifying leads instantly and responding around the clock.

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