AI Max campaigns gained a 'Branded searches' setting with all/controlled/unbranded-only options
- Date
- May 29, 2026 (first reported)
- Primary source
- Search Engine Land
Thomas Eccel shared a screenshot on LinkedIn of a new AI Max control offering three options: show on all searches, control branded via inclusions/exclusions, or show only on unbranded searches. Google had not announced it.
Reported by Search Engine Land on May 29, PPC Land on June 1 and Search Engine Roundtable on June 1. It addresses a top advertiser complaint about brand traffic in AI Max.
Sources
- open_in_newGoogle appears to be testing new branded search controls in AI Max campaignsSearch Engine Land · May 29, 2026
- open_in_newGoogle Ads gets branded search controls inside AI MaxPPC Land · Jun 1, 2026
- open_in_newGoogle Ads New Branded Searches Controls For AI MaxSearch Engine Roundtable · Jun 1, 2026
Related changes
Undo