Local Services Ads policies restructured and renamed 'Local Services Ads requirements'

Date

Jun 5, 2026

Effective

Jul 31, 2026

Regions

Global

Primary source

Google Ads Policy Help

Sources

• open_in_new
  Local Services Ads policy update (June 2026)Google Ads Policy Help · Jun 5, 2026

Related changes

• Aug 29, 2026Local Services Ads to charge for missed calls over 20 seconds and follow-up calls from October 1, 2026
• Aug 28, 2026Reserve with Google 'Book' buttons began appearing on Search and Performance Max ads for eligible merchants
• Aug 25, 2026Local Services Ads direct booking expanded to 500+ Reserve with Google partners, auto-enabled from GBP links
• Aug 21, 2026Local Services Ads added pre-badge ads and dozens of new business verticals; Verified badge narrowed
• Jul 20, 2026Local Services Ads moving into Google Ads as Performance Max campaigns with pay-per-lead goals
• Apr 20, 2026Paid local pack results tested 'immersive map view' videos inside ads

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