Google Ads Change History
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Change historychevron_rightGoogle Adschevron_rightAug 25, 2026

Local Services Ads direct booking expanded to 500+ Reserve with Google partners, auto-enabled from GBP links

Date
Aug 25, 2026
Primary source
Search Engine Land

Advertisers whose Google Business Profile already has an active partner booking link now get booking in their Local Services Ads automatically. Bookings from LSAs on Search and Maps count as paid leads, and partner links can be managed under Profile & Budget > Settings.

  • Booking settings carry over as LSA accounts migrate into Google Ads.
  • Individual partner links can be disabled.

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