Change historychevron_rightGoogle Adschevron_rightAug 28, 2026

Reserve with Google 'Book' buttons began appearing on Search and Performance Max ads for eligible merchants

Product: Google AdsCategory: Creative & AssetsArea: Local ServicesStatus: Rolling outImpact: MediumSource type: Reported

Date: Aug 28, 2026 (first reported)
Primary source: Search Engine Roundtable

Michel van Luijtelaar reported that booking buttons previously limited to LSAs and Maps now activate automatically on paid Search and PMax ads, with opt-out available and healthcare excluded.

Coverage: Search Engine Roundtable (2026-08-28); PPC News Feed (2026-08-28).

Sources

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Google Ads Book Buttons Expand To Search & Performance MaxSearch Engine Roundtable · Aug 28, 2026
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'Book Online' Buttons Expand to Search and Performance MaxPPC News Feed · Aug 28, 2026

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Reserve with Google 'Book' buttons began appearing on Search and Performance Max ads for eligible merchants

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