Store sales measurement moved into Data Manager with direct CRM and Google Sheets connections

Google announced that advertisers will be able to connect a CRM or Google Sheets directly inside Data Manager to share offline sales data for store sales measurement and optimization, instead of building a separate upload process. Google said it is coming in the following weeks.

Announced by Google Ads Liaison Ginny Marvin alongside the rollout of Local customer optimization for Performance Max store goals campaigns, framed as holiday-season preparation for multi-location retailers, restaurants and local service businesses.