Channel controls beta announced for Demand Gen to choose YouTube, Discover, Gmail or Shorts placements
- Date
- Jan 30, 2025
- Effective
- Mar 20, 2025
- Regions
- Global
- Primary source
- Google Ads & Commerce Blog
Demand Gen gained ad-group-level channel controls so advertisers can choose exactly where ads serve across YouTube (including a Shorts-only option), Discover and Gmail. Announced January 30 as a global beta starting March 2025; the controls were seen live in accounts by March 20.
Google framed channel controls as part of the Video Action Campaign upgrade path, since VACs allowed YouTube-only serving. PPC News Feed reported the controls rolling out at the ad group level on March 20, 2025.
Sources
- open_in_newNew ways to help you drive performance with Demand GenGoogle Ads & Commerce Blog · Jan 30, 2025
- open_in_newGoogle expands Demand Gen ad tools ahead of Video Action Campaigns sunsetSearch Engine Land · Jan 30, 2025
- open_in_newChannel Controls for Demand Gen LivePPC News Feed · Mar 20, 2025
Related changes
Undo