YouTube subscriptions and engagements available as Demand Gen campaign goals

Date

Apr 14, 2025 (first reported)

Primary source

PPC News Feed

Sources

• open_in_new
  YouTube Subscriptions as Campaign Goal for Demand GenPPC News Feed · Apr 14, 2025

Related changes

• Aug 8, 2025Demand Gen channel controls gained a Google Maps-only option in beta
• Aug 6, 2025Side-by-side creative A/B experiments launched in beta for Demand Gen
• Aug 6, 2025AI asset optimization enabled by default for Demand Gen image and video ads from September 4, 2025
• Jul 25, 2025Target CPC bidding rolled out for Demand Gen campaigns
• Jul 24, 2025Lookalike segments expanded with new seed sources, creator video audiences and reach settings
• Jul 15, 2025Gmail Promotions tab tested an expandable Demand Gen product ad with prices and ratings

← See this change in the change history