Accelerated checkout launched for Demand Gen campaigns with product feeds in the US
- Date
- Apr 24, 2025
- Regions
- US only
- Primary source
- Google Ads Help
Demand Gen ads on YouTube in-stream inventory can now send shoppers straight to a merchant checkout page. Merchants supply a checkout URL template in Merchant Center or per-product checkout link attributes. Google cited an 11% lift in conversion value at similar CPA.
Sources
- open_in_newA new accelerated checkout experience is now available for Demand Gen Campaigns in the USGoogle Ads Help · Apr 24, 2025
Related changes
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