Google Display Network inventory added to Demand Gen campaigns
- Date
- Jan 30, 2025
- Primary source
- Google Ads & Commerce Blog
Demand Gen campaigns can now extend to Google Display inventory, which Google says reaches over 90% of the global internet population across more than 3 million sites and apps. Advertisers can control this via channel controls.
Announced by Google on 2025-01-30 (Google Ads & Commerce Blog); also covered by Search Engine Land.
Sources
- open_in_newNew ways to help you drive performance with Demand GenGoogle Ads & Commerce Blog · Jan 30, 2025
- open_in_newGoogle expands Demand Gen ad tools ahead of Video Action Campaigns sunsetSearch Engine Land · Jan 30, 2025
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