New Demand Gen reporting columns including view-through and platform-comparable conversions rolled out

Demand Gen gained reporting columns that include view-through conversions and isolate Demand Gen performance in a way comparable to paid social platforms. Rolling out globally from January 2025; the "Conversions (Platform Comparable)" columns were live in accounts by late March.

The platform-comparable columns attribute 100% credit to the last Demand Gen touchpoint and are available at campaign and ad group level.