Business name and logo moved into brand guidelines; unset campaigns auto-filled from March 2025
- Date
- Feb 12, 2025 (first reported)
- Effective
- Mar 1, 2025
- Primary source
- Search Engine Roundtable
Google notified advertisers that from March 2025 business names and logos are managed through brand guidelines. If an advertiser did not set them, the top-performing business name and logo associated with the campaign would be applied automatically.
The deadline had been postponed several times before the March 2025 date. The notice appeared in the Google Ads interface and was surfaced by Arpan Banerjee; PPC News Feed also reported Google standardising brand assets in Performance Max in March.
Sources
- open_in_newGoogle Ads Notice For Brand Guidelines March 2025 UpdateSearch Engine Roundtable · Feb 12, 2025
- open_in_newGoogle Ads tightens brand guidelinesSearch Engine Land · Feb 12, 2025
Related changes
Undo