Demand Gen gained platform-comparable conversion columns that isolate view-through attribution
- Date
- Mar 27, 2025 (first reported)
- Primary source
- Search Engine Land
Hana Kobzová identified new conversion columns for Demand Gen campaigns designed to make results comparable with social platforms by including view-through conversions. Google had not announced the columns.
Sources
- open_in_newGoogle Demand Gen get new conversion tracking columnsSearch Engine Land · Mar 27, 2025
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