Target CPC bidding introduced for Demand Gen campaigns
- Date
- Jun 17, 2025
- Primary source
- Google Ads Help
Demand Gen campaigns with the Clicks goal can set a target average cost per click at the campaign or ad group level; Google adjusts bids using auction-time signals to drive as many clicks as possible at that efficiency. Rolled out quietly with a help article rather than a formal announcement.
Reported as beta on June 19, 2025. Google later required Demand Gen advertisers to review bid targets by August 17, 2026 as part of a bidding overhaul.
Sources
- open_in_newAbout Target CPC bidding for Demand GenGoogle Ads Help · Jun 17, 2025
- open_in_newTarget CPC bidding comes to Google Ads Demand GenSearch Engine Land · Jun 17, 2025
- open_in_newTarget CPC Bidding Now Available in Demand Gen (Beta)PPC News Feed · Jun 19, 2025
Related changes
Undo