Integrated Conversion Measurement announced for App campaigns with third-party attribution partners

Date

May 2, 2025

Primary source

Google Ads & Commerce Blog

Sources

• open_in_new
  Four new ways we're helping marketers improve data strategies and app managementGoogle Ads & Commerce Blog · May 2, 2025
• open_in_new
  About Integrated Conversion Measurement for App CampaignsGoogle Ads Help · May 2, 2025

Related changes

• Jul 30, 2025On-device conversion measurement and integrated conversion measurement launched for iOS App campaigns
• Jul 30, 2025Target ROAS bidding launched for iOS App campaigns; Maximize conversions extended to App campaigns
• Jul 30, 2025Creator partnership ads, playable end cards and video enhancements added to App campaigns
• Jun 17, 2025Licensed Brazilian gambling operators allowed to advertise their apps
• May 21, 2025Web and app integrations launched in Google Ads, with web-to-app install measurement coming
• May 21, 2025Target ROAS bidding launched globally for iOS App campaigns

← See this change in the change history