Target ROAS bidding launched for iOS App campaigns; Maximize conversions extended to App campaigns
- Date
- Jul 30, 2025
- Regions
- Global
- Primary source
- Google Business (Accelerate with Google)
Google made value-based Target ROAS bidding available for iOS App campaigns and extended Maximize conversions / Maximize conversion value bidding to App campaigns optimizing for in-app actions.
Announced in Google's '3 new ways to unlock your iOS App campaign performance' post. Google cited Uatas achieving 7% higher ROAS versus historical iOS performance.
Sources
- open_in_new3 new ways to unlock your iOS App campaign performanceGoogle Business (Accelerate with Google) · Jul 30, 2025
Related changes
Undo