Web and app integrations launched in Google Ads, with web-to-app install measurement coming

Date

May 21, 2025

Primary source

Google Ads Help

Sources

• open_in_new
  Google Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
• open_in_new
  Here's Everything That Was Announced At Google Marketing Live 2025Search Engine Journal · Jun 5, 2025
• open_in_new
  Google Ads Highlights of 2025Google Ads Help · Dec 8, 2025

Related changes

• Sep 12, 2025Deadline for the conversion_environment parameter in app offline conversion imports removed
• Sep 12, 2025Seasonality adjustments extended to App campaigns in beta
• Sep 5, 2025Web to App Connect expanded to YouTube, Hotel and Demand Gen campaigns
• Jul 30, 2025On-device conversion measurement and integrated conversion measurement launched for iOS App campaigns
• Jul 30, 2025Target ROAS bidding launched for iOS App campaigns; Maximize conversions extended to App campaigns
• Jul 30, 2025Creator partnership ads, playable end cards and video enhancements added to App campaigns

← See this change in the change history