Change historychevron_rightGoogle Adschevron_rightMay 21, 2025

Target ROAS bidding launched globally for iOS App campaigns

Product: Google AdsCategory: Bidding & BudgetArea: AppStatus: LiveImpact: MediumSource type: Official

Date: May 21, 2025
Regions: Global
Primary source: Google Ads Help

iOS App campaigns can now use Target ROAS bidding, using AI to predict conversion value from privacy-preserving signals. Available globally.

Announced by Google on 2025-05-21 (Google Ads Help); also covered by Search Engine Journal.

Sources

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Google Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
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Here's Everything That Was Announced At Google Marketing Live 2025Search Engine Journal · Jun 5, 2025

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