On-device conversion measurement and integrated conversion measurement launched for iOS App campaigns
- Date
- Jul 30, 2025
- Regions
- Global
- Primary source
- Google Business (Accelerate with Google)
iOS App campaigns can now use on-device conversion measurement, which optimizes with de-identified app event data that never leaves the device, and Integrated Conversion Measurement, which surfaces real-time iOS attribution inside third-party App Attribution Partner reporting.
Requires Google Analytics for Firebase SDK 11.14.0 or later and the latest AAP SDK for ICM.
Sources
- open_in_new3 new ways to unlock your iOS App campaign performanceGoogle Business (Accelerate with Google) · Jul 30, 2025
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