On-device conversion measurement expanded to use de-identified app event data for iOS App campaigns
- Date
- May 2, 2025
- Primary source
- Google Ads & Commerce Blog
Google extended on-device conversion measurement for iOS App campaigns to use de-identified, temporary app event data, improving optimisation and reporting without sending granular data off device. Announced May 2 as coming soon and confirmed rolling out in beta at Google Marketing Live; SDK support arrived in June 2025.
Inactive for users in the EEA, UK and Switzerland. Requires Google Analytics for Firebase iOS SDK 11.14.0+ or the GoogleAdsOnDeviceConversion SDK.
Sources
- open_in_newFour new ways we're helping marketers improve data strategies and app managementGoogle Ads & Commerce Blog · May 2, 2025
- open_in_newGoogle Marketing Live 2025: Your roundup of announcementsGoogle Ads Help · May 21, 2025
Related changes
Undo