Performance Max search themes limit raised from 25 to 50 per asset group

Date

Aug 7, 2025

Regions

Global

Primary source

Google Ads Help

Sources

• open_in_new
  Unlock more visibility and control in Performance MaxGoogle Ads Help · Aug 7, 2025

Related changes

• Nov 24, 2025Performance Max gained an 'Upload' tab to add video files directly, stored in a Google-managed house channel
• Nov 18, 2025Campaign total budgets went live for Performance Max in non-US accounts
• Nov 17, 2025PMax combinations report gained a 'Top combinations' view of how assets are assembled
• Nov 13, 2025PMax suggested importing high-performing X/social videos to YouTube; Liaison confirmed an experiment
• Nov 6, 2025Waze 'Promoted Places in Navigation' inventory added to Performance Max for store goals (US)
• Nov 6, 2025Search partners channel and manager-account access coming to the Performance Max channel report

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