$0.01 placeholder value for new customer acquisition no longer supported
- Date
- Aug 9, 2025 (first reported)
- Regions
- Global
- Primary source
- PPC News Feed
Google Ads stopped accepting the common $0.01 workaround as the additional conversion value for new customers in customer acquisition goals; advertisers must set a realistic value or use their own data.
Sources
- open_in_new$0.01 Value for New Customers No Longer SupportedPPC News Feed · Aug 9, 2025
Related changes
Undo