View-through conversion optimization tested for Demand Gen bidding
- Date
- Oct 13, 2025 (first reported)
- Primary source
- PPC News Feed
A beta setting lets Demand Gen include view-through conversions in bidding decisions for YouTube image and video traffic, aimed at faster learning and smoother early-stage optimization.
Sources
- open_in_newDemand Gen Gets Smarter with View-Through Conversion OptimizationPPC News Feed · Oct 13, 2025
- open_in_newGoogle Ads tests 'View-Through Conversion Optimization' for Demand Gen campaignsSearch Engine Land · Oct 14, 2025
Related changes
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