AI Max search term reports gained a 'Sources' column showing landing pages vs expanded matches
- Date
- Oct 17, 2025 (first reported)
- Primary source
- Search Engine Land
Thomas Eccel spotted a Sources column that attributes AI Max traffic to landing pages/URL inclusions or AI Max expanded matches. Google did not announce it.
Coverage: Search Engine Land (2025-10-17); Search Engine Roundtable (2025-10-21). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle adds 'Sources' column to AI Max search term reportsSearch Engine Land · Oct 17, 2025
- open_in_newGoogle Ads AI Max Adds Sources Column in Search Term ReportSearch Engine Roundtable · Oct 21, 2025
Related changes
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