Canada cannabis pilot expanded to authorized government operators

Date

Oct 15, 2025

Effective

Oct 15, 2025

Regions

Canada

Primary source

Google Ads Policy Help

Sources

• open_in_new
  Updated Cannabis-Related Content Policy (October 2025)Google Ads Policy Help · Oct 15, 2025

Related changes

• Feb 10, 2026Parked domains removed as an ad surface from the Search Partner Network
• Feb 1, 2026Creation of new call ads removed from Google Ads; existing call ads stop serving February 2027
• Jan 30, 2026Search ads were spotted showing third-party publisher endorsements (logo plus quote) beneath ad copy
• Jan 16, 2026Manual CPC became selectable directly in campaign setup instead of behind a 'not recommended' path
• Jan 15, 2026Canada cannabis Search pilot extended through December 31, 2026
• Jan 14, 2026A low-visibility Location Manager setting let Google insert its own imagery into location ads

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