Beta-period Performance Max channel performance data to be deleted after August 8, 2025
- Date
- Jul 28, 2025 (first reported)
- Effective
- Aug 8, 2025
- Regions
- Global
- Primary source
- PPC News Feed
Google told advertisers that channel performance data collected during the Performance Max beta (November 17, 2024 to June 5, 2025) would be removed, and to download it from the UI before August 8, 2025. The generally available channel report keeps data from June 6, 2025 onward.
Sources
- open_in_newGoogle to Wipe PMax Historical Channel DataPPC News Feed · Jul 28, 2025
- open_in_newAbout the channel performance reportGoogle Ads Help · Jul 28, 2025
Related changes
Undo