Sitelinks began factoring into Performance Max ad strength
- Date
- Aug 5, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Vojtěch Audy and PPC News Feed shared screenshots of sitelinks listed in the PMax ad strength widget. Google's ad strength help page was updated to include sitelinks without a broader announcement.
Coverage: Search Engine Roundtable (2025-08-05); Search Engine Land (2025-08-06). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.
Sources
- open_in_newGoogle Ads Sitelinks Impact Performance Max Ad StrengthSearch Engine Roundtable · Aug 5, 2025
- open_in_newSitelinks now factor into Google Performance Max ad strengthSearch Engine Land · Aug 6, 2025
- open_in_newSitelinks Now Influence Ad Strength in PMAX CampaignsPPC News Feed · Aug 5, 2025
Related changes
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