Campaign-level negative keyword lists made available to all Performance Max campaigns
- Date
- Aug 7, 2025
- Regions
- Global
- Primary source
- Google Ads Help
All Performance Max campaigns can now apply shared negative keyword lists at the campaign level (up to 10,000 negatives), covering Search and Shopping inventory, making cross-campaign exclusions easier to manage.
Part of Google's August 7 'Unlock more visibility and control in Performance Max' announcement.
Sources
- open_in_newUnlock more visibility and control in Performance MaxGoogle Ads Help · Aug 7, 2025
- open_in_newUnlock more visibility and control in Performance MaxGoogle Business (Accelerate with Google) · Aug 7, 2025
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