Performance Max new customer acquisition reporting improved and goal diagnostics added
- Date
- Aug 7, 2025
- Regions
- Global
- Primary source
- Google Ads Help
Google improved new versus returning customer estimation so 'Unknown' conversion labels are eliminated, added a new customer acquisition parameter to the conversion tag, and introduced goal-related diagnostics that flag issues such as missing tags or broken conversions.
Sources
- open_in_newUnlock more visibility and control in Performance MaxGoogle Ads Help · Aug 7, 2025
Related changes
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