A 'Labs' section centralising pilot features appeared in some accounts
- Date
- Sep 30, 2025 (first reported)
- Primary source
- Search Engine Land
Vojtěch Audy spotted a Labs hub in Google Ads offering early access to experimental tools such as missed growth opportunities. Google did not announce it.
Sources
- open_in_newGoogle Ads tests new Labs hub for experimental featuresSearch Engine Land · Sep 30, 2025
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