New Labs section in the Google Ads menu, with a Missed growth opportunities view
- Date
- Sep 30, 2025 (first reported)
- Primary source
- PPC News Feed
Google began testing a Labs section at the bottom of the Google Ads navigation that groups early-stage experimental features, including a Missed growth opportunities tab estimating potential clicks, conversions and value per campaign from recommended bid and budget changes.
Sources
- open_in_newGoogle Ads Tests New Labs Section in InterfacePPC News Feed · Sep 30, 2025
- open_in_newNew "Missed Growth Opportunities" Tab in Google AdsPPC News Feed · Oct 9, 2025
Related changes
Undo