Search results gained a 'Hide sponsored results' control and grouped sponsored ad blocks

Google changed the Search results layout so text ads appear in grouped blocks of up to four under a single sticky 'Sponsored results' header that users can collapse, with Shopping ads labelled 'Sponsored products'. The change affects ad visibility on desktop and mobile.

PPC Land first documented the grouped header on September 24, 2025; Google announced the collapsible control with other Search updates on October 14, 2025.