Channel prioritization sliders spotted in Performance Max alpha for Search, YouTube, Display and more
- Date
- Aug 31, 2026 (first reported)
- Primary source
- PPC News Feed
An alpha lets Performance Max advertisers set Low-to-High priority sliders for seven channels (Search, Search Partners, Discover, YouTube, Maps, Gmail, Display), which adjust CPA bids per channel under Target CPA bidding.
Spotted by Heidi Sturrock and Thomas Eccel; no Google announcement yet.
Sources
- open_in_newPerformance Max Adds Channel Prioritization ControlsPPC News Feed · Aug 31, 2026
Related changes
Undo