Performance Max Help documentation rewritten to clarify Search prioritization, controls and budget panel
- Date
- Sep 1, 2026
- Regions
- Global
- Primary source
- Google Ads Help
Google substantially revised the main Performance Max Help page: clarified how Search and Performance Max campaigns interact (exact match keywords and Search themes priority), regrouped brand exclusions, negative keywords, Search themes and Final URL expansion as campaign controls, and documented the Budget Panel's three recommendation levels.
Sources
- open_in_newAbout Performance Max campaignsGoogle Ads Help · Sep 1, 2026
- open_in_newGoogle Ads Performance Max Help Document UpdatedSearch Engine Roundtable · Sep 1, 2026
Related changes
Undo