PMax began showing a search-themes usefulness indicator flagging themes that add no new traffic

Natasha Kaurra spotted an in-account alert that evaluates whether Performance Max search themes generate incremental traffic or overlap with existing signals. Google did not announce the indicator.

Coverage: Search Engine Land (2025-02-13); Search Engine Roundtable (2025-02-14). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.