Help doc was updated to say Google runs separate auctions for each ad location; Liaison confirmed

Anthony Higman spotted a documentation change stating that top ads compete in a separate auction from other placements, so the same advertiser can appear in more than one position. Ginny Marvin said Google has run different auctions for different placements for years and updated the doc for clarity amid ongoing layout experiments.

Coverage: Search Engine Land (2025-02-27); Search Engine Roundtable (2025-02-27). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.