URL inclusions and exclusions tested for Search campaigns using AI-generated ads
- Date
- Jun 24, 2025 (first reported)
- Primary source
- Search Engine Land
Search campaigns gained campaign-level URL exclusions to block site sections from being used for final URL expansion and generated ad content, alongside a URL inclusions control to prioritise pages. Inclusions were not yet functioning as expected at launch.
Announced by Google on 2025-06-24 (Search Engine Land); also covered by PPC News Feed.
Sources
- open_in_newGoogle Ads tests URL inclusions and exclusions for searchSearch Engine Land · Jun 24, 2025
- open_in_newURL Inclusions & URL Exclusions for Search CampaignsPPC News Feed · Jun 24, 2025
Related changes
Undo