A 'high value new customer' bidding mode appeared in some PMax accounts ahead of any announcement
- Date
- Feb 27, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Thomas Eccel found a new option letting advertisers set different bid priorities for high-value new prospects, regular new customers and existing customers in Performance Max. Google had not publicly announced it at the time.
Sources
- open_in_newGoogle Ads High Value New Customer Mode Live For SomeSearch Engine Roundtable · Feb 27, 2025
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