Channel-level PMax reporting surfaced in documentation and event screenshots before Google announced it
- Date
- Mar 6, 2025 (first reported)
- Primary source
- Search Engine Land
Kirk Williams found documentation for Performance Max channel reporting and Arjan Schoorl shared screenshots from a Google Think event in Amsterdam showing spend split by Search, Display, YouTube and other channels. Google formally announced the report on May 1, 2025.
Google's official launch came in the May 2025 Performance Max update; the beta report began appearing in accounts at the end of May (see separate entry).
Sources
- open_in_newGoogle testing channel reporting for Performance Max campaignsSearch Engine Land · Mar 6, 2025
- open_in_newGoogle Ads May Get Channel Reporting For PMax CampaignsSearch Engine Roundtable · Mar 7, 2025
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