Message assets (WhatsApp) became available in Performance Max campaigns

Date

Mar 10, 2025 (first reported)

Primary source

PPC News Feed

Sources

• open_in_new
  Message Assets Available in Performance MaxPPC News Feed · Mar 10, 2025

Related changes

• Jun 12, 2025Cost and cost-per-conversion metrics started appearing for individual PMax assets
• May 30, 2025The Performance Max channel performance beta report began appearing in advertiser accounts
• May 21, 2025One-click exclusion of users who recently interacted with your brand announced for Performance Max
• May 16, 2025Device targeting rolled out in Performance Max campaign settings
• May 2, 2025Performance Max search themes limit doubled from 25 to 50 per asset group
• Apr 30, 2025Channel performance reporting announced for Performance Max, in open beta globally by Google Marketing Live

← See this change in the change history