Performance Max campaign-level negative keyword limit raised from 100 to 10,000
- Date
- Mar 12, 2025
- Primary source
- Google Ads Help
The cap on campaign-level negative keywords in Performance Max increased from 100 to 10,000, matching Search campaigns. Google confirmed on April 9 that the rollout had begun weeks earlier and was available in all campaigns.
Announced by Google on 2025-04-09 (Google Ads Help); also covered by PPC News Feed.
Sources
- open_in_newMore goals and image controls coming to Performance MaxGoogle Ads Help · Apr 9, 2025
- open_in_newPMax Negative Keyword Limit Increased from 100 to 10,000PPC News Feed · Mar 12, 2025
Related changes
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