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Change historychevron_rightGoogle Adschevron_rightMar 21, 2025

Performance Max search terms added to the search terms report with negative keywords addable inline

Date
Mar 21, 2025
Primary source
Google Ads & Commerce Blog

Performance Max queries began appearing in the standard search terms report with cost and conversion metrics, and negative keywords can be added directly from the report. Google described the rollout as bringing Search-campaign-level granularity to Performance Max.

Spotted rolling out in March 2025; Google confirmed search terms reporting was rolling out in its April 30 Performance Max reporting post and again at Google Marketing Live.

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