Performance Max search terms added to the search terms report with negative keywords addable inline
- Date
- Mar 21, 2025
- Primary source
- Google Ads & Commerce Blog
Performance Max queries began appearing in the standard search terms report with cost and conversion metrics, and negative keywords can be added directly from the report. Google described the rollout as bringing Search-campaign-level granularity to Performance Max.
Spotted rolling out in March 2025; Google confirmed search terms reporting was rolling out in its April 30 Performance Max reporting post and again at Google Marketing Live.
Sources
- open_in_newChannel performance and more reporting coming to Performance MaxGoogle Ads & Commerce Blog · Apr 30, 2025
- open_in_newGoogle adds Search Terms visibility to Performance Max campaignsSearch Engine Land · Mar 21, 2025
- open_in_newGoogle Ads Search Terms Report Gains Performance Max TermsSearch Engine Roundtable · Mar 24, 2025
Related changes
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