Standard search terms report began including Performance Max queries with cost and conversion data

Hana Kobzová spotted Performance Max search terms appearing in the regular Search terms report with metrics such as cost and conversions, and the ability to add negatives directly. The rollout was gradual and unannounced.

Coverage: Search Engine Land (2025-03-21); Search Engine Roundtable (2025-03-24). Google made no formal blog or help-center announcement at the time of the first report unless noted in the summary.