Customer acquisition cost column added to campaign reporting for new customer goals

Date

Apr 9, 2025

Primary source

Google Ads Help

Sources

• open_in_new
  More goals and image controls coming to Performance MaxGoogle Ads Help · Apr 9, 2025

Related changes

• Aug 5, 2025Sitelinks began factoring into Performance Max ad strength
• Jul 28, 2025Beta-period Performance Max channel performance data to be deleted after August 8, 2025
• Jul 21, 2025Some accounts could attach negative keyword lists to Performance Max despite docs saying otherwise
• Jul 16, 2025PMax channel performance report gained an expandable row splitting feed-based vs asset-based metrics
• Jul 15, 2025Brand guidelines made default in new Performance Max campaigns; business name and logo now campaign-level
• Jun 12, 2025Cost and cost-per-conversion metrics started appearing for individual PMax assets

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