Campaign-level age exclusions began appearing in Performance Max settings
- Date
- Apr 18, 2025 (first reported)
- Primary source
- Search Engine Roundtable
Thomas Eccel showed age-bracket exclusion options now visible in Performance Max campaign settings in the web UI. Google had said in January the control was coming and it had appeared in Ads Editor 2.9 first.
Announced by Google on 2025-04-21 (PPC News Feed); also covered by Google Ads & Commerce Blog.
Sources
- open_in_newGoogle Ads PMax Age Exclusions Rolling OutSearch Engine Roundtable · Apr 18, 2025
- open_in_newAge Exclusions Now Available in PMAX CampaignsPPC News Feed · Apr 21, 2025
- open_in_newKick off 2025 with new Performance Max featuresGoogle Ads & Commerce Blog · Jan 23, 2025
Related changes
Undo